What To Look For When Hiring a PR Firm
Whether it’s handling publicity around a specific product or more generally sharing a company’s story, many business owners and managers reach a point at which they decide to seek outside … Continue...
View ArticleInformative, Targeted Marketing Techniques Add Depth To Your Message
Part 1: An Introduction to Content Marketing If you currently advertise your products or services through traditional media or online, then you’re already on your way toward getting your message …...
View ArticleInformative, Targeted Marketing Techniques Add Depth To Your Message
Part 2: Exploring Common Content Marketing Techniques If you read Part 1 of this two-part series, then you already understand the basic principles behind Content Marketing (CM). If you haven’t …...
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SEO for Beginners Part II: Geo-Targeted Keywords
Geo-Targeted Keyword Research In the first part of “SEO for Beginners,” I discussed just the basics of keyword research and the difference between long-tail and short-tail keywords. One of the points I...
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Mobile App or Responsive Website – Which Is Best For Your Business?
You may have noticed that when it comes to accessing the Internet, more and more people are using mobile devices. That’s leading to change in the way websites are designed and in the way commerce is...
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The Best Places To Go Online For Your Company Logo
Logos are an important part of a company’s identity. They create brand recognition, and more importantly, convey what a company does and what its core principles are. Finding the right logo, however,...
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Media Monitoring With Mention
There are a few different tools for monitoring the Internet for brands or topics; most people know Google alerts, for instance. But what if you want to expand your monitoring options? Mention is a...
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How To Use YouTube To Market Your Business
Online and social media audiences have been moving away from text alone and toward images and video over the last few years – which is why platforms like Instagram, Vine, Pinterest, and YouTube have...
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Top 10 Sales Techniques to Boost Sales in 2017
Small business owners are always trying to find good strategies for reaching and retaining more customers. While some tried and true strategies will always remain the same, there are also newer...
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What Businesses Need to Know About Using Reddit
Most marketers understand the power of social media sites like Twitter, Facebook, and Instagram. But to reach a wider online audience, there’s also an argument to be made that businesses should pay...
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